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Anna Mowbray Part 1: ZURU’s China journey

October 9, 2020

Anna Mowbray is the co-owner and COO of ZURU toys, the eighth largest privately owned toy company in the world. ZURU is well-known for its disruptive and innovative approach to the industry. The company has now diversified into FMCG developing brands across a range of categories.

In part one of a two part series, Anna shares ZURU’s China journey – from starting out in small premises in Guangzhou, through to the establishment of its large Shenzhen base, with all the accompanying trials and tribulations.

Tune in to find out more about ZURU’s path to success.


01:21 Starting out – the Mowbray siblings, entrepreneurs from a young age
02:51 Starting up in China
06:10 Why South China?
09:26 The Zuru advantage
11:52 Employing staff
13:42 Creativity in China
15:19 Zuru’s approach to recruitment
17:06 Building Zuru’s NZ office
18:28 The part China will play in Zuru’s operations going forward
20:43 The NZ Story – its value for FMCG
22:12 Importance of preparing Kiwi kids for a new Asian century
24:44 Challenges for Zuru when starting out
28:22 Anna’s advice to Kiwi companies looking to do business in China


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