Anna Mowbray Part 1: ZURU’s China journey
Anna Mowbray is the co-owner and COO of ZURU toys, the eighth largest privately owned toy company in the world. ZURU is well-known for its disruptive and innovative approach to the industry. The company has now diversified into FMCG developing brands across a range of categories.
In part one of a two part series, Anna shares ZURU’s China journey – from starting out in small premises in Guangzhou, through to the establishment of its large Shenzhen base, with all the accompanying trials and tribulations.
Tune in to find out more about ZURU’s path to success.
Timestamps
| 01:21 | Starting out – the Mowbray siblings, entrepreneurs from a young age |
| 02:51 | Starting up in China |
| 06:10 | Why South China? |
| 09:26 | The Zuru advantage |
| 11:52 | Employing staff |
| 13:42 | Creativity in China |
| 15:19 | Zuru’s approach to recruitment |
| 17:06 | Building Zuru’s NZ office |
| 18:28 | The part China will play in Zuru’s operations going forward |
| 20:43 | The NZ Story – its value for FMCG |
| 22:12 | Importance of preparing Kiwi kids for a new Asian century |
| 24:44 | Challenges for Zuru when starting out |
| 28:22 | Anna’s advice to Kiwi companies looking to do business in China |
References
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