Mid-Autumn Festival 2023

This coming Friday marks this year’s Mid-Autumn Festival. As a traditional festival of the Chinese lunar calendar, it is celebrated by Chinese communities all over the world.  

Festival traditions like eating mooncakes while appreciating the full moon with family may be well-known, but what’s new in 2023? Any new trends among Chinese consumers that NZ exporters need to keep in mind?  

Watch our latest explainer for more details.