Mark Tanner’s China market insights
“A lot of these Chinese companies are just much more dynamic and take more of a Lean Start-up approach. And I think as New Zealand companies exporting, we need to be aware of the way they operate. And in some cases, try and replicate some of the structural advantages.”
What are the current consumer trends in China? How are New Zealand businesses tracking, and what could they be doing better? How are Chinese businesses succeeding in the market, and what can we learn from them? These are some of the questions discussed in our podcast with New Zealander Mark Tanner, Founder and Managing Director of Shanghai based market strategy and research agency China Skinny. China Skinny is the world’s most widely read marketing newsletter on Chinese consumers, and Mark is an in-demand keynote speaker addressing audiences across the globe.