Why China’s New Normal is Great for Kiwi Brands, Especially F&B
Perhaps the only foreigner conducting consumer research in Chinese language, Jerry Clode has a unique vantage point to observe the shifting reality of Chinese consumers. During Covid Jerry has continued to conduct research for leading brands via WeChat. In this special NZCTA webinar, Jerry will explain why China’s New Normal is very good news for New Zealand brands, particularly food and beverage
In the 30 minute session, Jerry will outline key changes in the local consumer mindset that have “shifting things” in New Zealand’s favour, creating an historical opportunity for kiwi brands to ‘get to the next level’ in China. Positive news, backed up with on-the-ground insight.
Jerry is the Founder of The Solution, a leading edge agency focused on creating well-loved brands. In his career, he has forged a reputation as a leading expert in China’s consumer and digital culture. Previously he has helped global brands such as Disney, McDonald’s, Shell and Adidas localise their brands to huge commercial success in China.
Date and Time : Wednesday June 3rd 10.00am – 10.30am