China Digital Marketing Conference 2019

Discover the keys to effective digital marketing in China with this intensive one-day conference, featuring the latest insights from local and international China specialists.

You can attend in either Auckland or Christchurch with the same content in both locations.

AUCKLAND
Date: Tuesday, 2 April 2019
Time: 8:15am registration for 9:00am start.
Networking: 4:05pm to 6:00pm
Venue: Pullman Auckland. Corner Princes Street and Waterloo Quadrant
Cost: $130.00 per person (excl gst)

CHRISTCHURCH
Date: Thursday, 4 April 2019
Time: 8:15am registration for 9:00am start.
Networking: 4:05pm to 6:00pm
Venue: Chateau on the Park, a DoubleTree by Hilton Christchurch.189 Deans Ave
Cost: $130.00 per person (excl gst)

Why attend?
China’s digital market is huge and fast-changing. Marketplaces and social media platforms and regulations are constantly evolving – and it’s not always easy to keep on top of the trends that matter.

This conference helps equip you with the right insights to make smart digital investments in China, build an effective marketing strategy, and achieve sustainable growth.

It’s also a great opportunity to connect with influential experts and market players across China, Australia and New Zealand.

Join our expert speakers and company panellists as we:

• get to grips with key trends, important changes and new technologies shaping digital marketing in China
• explore Chinese consumer perceptions of New Zealand brands and products, and some common challenges when doing business in China
• look closer at search engine marketing (SEM) and search engine optimisation (SEO) – activating these tools, developing strategies for increased visibility, and optimising searches to stay ahead of the competition.
• examine best practice around key opinion leaders (KOLs) and influencers – how to build them into your marketing strategy, find the right influencers for your brand, and get better returns on investment in KOLs. Plus insights into douyin and life streaming campaigns.

The conference will feature a series of panel discussions with brand owners, digital specialists, and cross-border e-commerce distributors, sharing their insights on New Zealand SMEs can succeed in China’s digital market.

Register now

Our keynote speakers:

Sheng Pang, CEO of Juplus – a full-service digital agency focused on marketing in China for international companies. Sheng has over 15 years’ experience in digital marketing, e-commerce, SEO, SEM and social media marketing in Europe and China and is a certified Google AdWords and Analytics professional.

Elijah Whaley, Chief Marketing Officer at Parklu.com – China’s premier influencer marketing technology platform, with over 40,000 influencers across 12 platforms and a combined reach of more than 600 million consumers. Elijah is a content producer, marketer and leading voice for influencer marketing innovation in China, and the co-founder of Melilim Fu, a number one ranking beauty influencer on Sina Weibo.

Lu Jin, Senior Sales Manager at Westwin – one of the leading marketing firms focused on cross-border business and a certified marketing partner for Baidu, Tencent Wechat, Sina Weibo and other key platforms. Lu is a US-qualified digital sales expert with years of China market experience working with global brands including Nestlé, Porsche, Unilever and many more.

View draft programme 

In order to view a clear version of the draft programme please download the file instead of viewing online.

Please RSVP by Friday 15 March 2019, or until it is fully subscribed. 

We look forward to seeing you in April.
NZTE China Digital Marketing Conference team

Please email chinadigitalconference@nzte.govt.nz with any questions.