China’s latest food trends – sustainability, innovation & market realities
Navigating China’s food market with a sustainability lens and explore what it means for New Zealand businesses.
About this event
New Zealand exporters seeking to succeed in China’s food sector must navigate a constantly evolving landscape of market trends, policies, and competition—both domestic and international. With increasing policy focus and growing consumer awareness of food safety and sustainability, understanding the opportunities and challenges in sustainable food is crucial for exporters looking to enter or expand in the market.
As part of ongoing efforts to understand sustainable food in China, the New Zealand China Council Te Kaunihera o Aoteatoa me Haina and the Asia New Zealand Foundation Te Whītau Tūhono have invited industry experts with extensive experience working and living in China to share their latest insights.
Join us to explore China’s 2025 food industry, consumer responses to sustainable food, and what it means for New Zealand businesses. A light networking session will follow the discussion.
We look forward to seeing you there!
About the Keynote speaker
Christiana Zhu is a Kiwi entrepreneur based in Shanghai. She is the Founder-CEO of plant-based future food company Marvelous Foods, co-founder of circular solutions provider Good Trash, and Innovation & ESG partner at Kiwi-founded commercial growth agency Tribal Brands Asia. The creator of China’s first dairy-free coconut yogurt brand, Yeyo, Christiana is passionate about building premium products and brands for healthy and sustainable lifestyles. Trained in PR and communications at AUT, Christiana spent 8 years in consumer marketing and brand building serving as a China specialist at Tourism NZ and Destination Queenstown before embarking on her own start-up journey. A seasoned speaker, Christiana has presented at numerous industry events as a new protein product pioneer and female business leader.
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