Mark Tanner

Mark Tanner is the founder and managing director of Shanghai-based China Skinny.

He has provided China-market growth strategies and research to around 200 brands including Nike, Tourism Australia, Colgate, Fonterra, Reckitt Benckiser, IKEA, Woolworths, Coles, SAIC Motors and IHG.

His views on China have been quoted in more than 200 international media outlets including Bloomberg, Reuters, FT, WSJ and Forbes, where he is a columnist. Tanner authors the most-read newsletter about marketing to China, and is a regular keynote speaker addressing audiences around the globe.

Prior to moving to China, Mark rode his bike across Canada solo in the middle of winter, hunted for ancient viking treasure in Iceland and led the first unbroken journey from the source of the Blue Nile to the sea.