UNDERSTANDING THE CHINESE DIGITAL LANDSCAPE
As part of the Asia NZ Foundation Speaker’s Series, Matthew McDougall from Digital Jungle was invited to gave a lecture on the Chinese Digital Landscape. Matthew talked about how the Chinese digital market is complex and rapidly evolving. With 618 million internet users, and 91% of the users having a social media account, the Chinese social media is an invaluable tool for any business. Rapid e-commerce growth has changed the traditional Chinese shopping experience, with 45% of the shoppers visit a store before purchasing online. Matthew has also discussed market strategies and how to integrate into the Chinese local economy. A panel of academics and business personnels followed after the lecture.